Google’s key rule behind considering your website important is to find which websites are linked to your website. Also according to Wikipedia, people are only linked to those websites, whose content is informative and is good enough to be linked.


Having few good quality backlinks are far better than more low quality of these inbound links e.g. a backlink from BBC website with Page Rank 9 would be considered as a quality backlink than those from the ordinary websites of PR 2 or PR 3. Wrong or low quality links can move in the reverse direction. There are around 200 quality indicators which determine that whether you blog is good enough to be displayed in the Search Engine Result Pages (SERP).



More the backlinks, more would be the popularity of the website. Google consider your website for ranking if the backlinks are coming from the trusted websites. Moreover, anchor text is also important if you are trying to rank your keyword or phrase.


Importance of Backlinks:

This is now sure that the Search engines especially like Google give good weight age to backlinks. If your website build quality backlinks then there is a greater probability to be indexed by the search engine spiders and thus it helps to boost the traffic of the website. Thus, good inbound links is the only legitimate method to increase the position of the website in the search engine index. The good quality content attracts more traffic and when the webmaster comes to your website, he will surely link to your website if he will find something useful.